Twitter; for your Business
OK. This is a slight detour for me as I use this blog to talk and reflect on as much as I can find that impacts the educational establishment.
This, however, is more about general business; it can be adapted to fit the business of education, but is not about how to use Twitter in Education (I’ve done this before, see the presentation).
I was asked recently, by a friend who is trying to encourage their employer to adopt new and interesting technologies for promotion / customer care / etc, to outline what Twitter is and how it can work for them.
Quite a bit of what I’ll go through below is also mentioned on my previous post: Twitter Tips: for Teachers & Educators
Here is a short list of what, how, why of ‘Twitter for Businesses’;
Begin:
- Sign-up.
- Choose a username that reflects the brand or company name.
- Set you bio correctly (link, picture, etc)
- Use Twitter Search to listen for your name, your competitor’s names, your product, your industry, etc
Using:
- Self-promote on your own website, in email signatures, etc
- Engage with users on Twitter
- Point out interesting things in your space, not just about you
- Re-tweet and share links to neat things in your community
- Don’t apologise all the time. Be helpful instead
- Be wary of over promoting yourself (pimping)
- Talk about non-business work too
- Be human
What next?
- Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
- Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety
- Ask questions. Twitter is GREAT for getting opinions
- Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her
- Tweet about other people’s stuff
- When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc
- Share the human side of your company
What else?
- You don’t have to read every tweet
- You don’t have to reply to every @ tweet directed to you
- Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation
- Use Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense
- Desktop apps like Tweetdeck make it a lot easier to manage Twitter
- If you’re representing clients and billing hours, and tweeting all the time, you might hear about it
- Learn quickly to use the URL shortening tools like and all the variants
- If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it
- Commenting on others’ tweets, and retweeting what others have posted is a great way to build community
What can go wrong?
- Twitter takes time
- Twitter takes you away from other productive work
- Without a reason or strategy, it’s just typing
- There are other ways to do this
- Twitter doesn’t replace customer good service
- Twitter is just for techno-nerds
- Twitter’s only a few million people (but growing)
- Twitter doesn’t replace direct email marketing (but could do when more use it)
- Twitter opens the company up to more criticism and griping (but can be managed in an open and frank manner)