Foursquare: getting the students to go outside?

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A recent study by the University of Massachusetts at Dartmouth found that almost every Higher Education Institution in the US is on Facebook and 84% of them are also on Twitter, and are using them to connect with the students to tell them “about events and meetings and resource centers with Facebook or Twitter. With Foursquare, they can actually get students to go to them.”

I signed up to Foursquare just under a year ago and am enjoying it (even if I don’t get out much!). But what I have seen is that friends, colleagues, peers, etc are interested in locations and (when linked in with other geo-location based services like the photo manipulation and sharing app Instagr.am Foursquare can come alive very very quickly.

One of the things I have been trying to work out is how we can utilise the current fashion for this type of geo-caching activity and badge/mayor-hunting passion for the students, to get them outside and engaged in something – like Induction week?

“Foursquare uses the geo-locator technology built into smartphones to turn exploring physical places — like, say, a college campus and the surrounding town — into a virtual game by encouraging users to ‘check in’ virtually at places they visit in real life. They can leave virtual notes, or ‘tips’, about a place for future visitors.”

By checking in to venues you score points, and if you check in more often than others over a time period (2 months I think?) you could become the ‘Mayor’ and ‘own’ the place (until someone checks in more times than you). Some places (mostly restaurants) offer special deals to the current Mayor, which gives an incentive to return and check in again to see if you can steal the mayorship. Foursquare confirms someone’s presence through the phone’s geo-locator – if you are not deemed to be close enough then the check-in doesn’t count.

               

               

So what does this report (link above) suggest as ways to encourage students to use Foursquare?

  • Texas Agricultural and Mechanical College held a Foursquare scavenger hunt, giving students a sequence of clues for places on campus to check in. The reward? A 30-percent discount at the campus bookstore.
  • At Waukesha they have entertained the idea of using Foursquare to encourage student involvement in extracurricular activities, while at the same time strengthening ties with local businesses. “Maybe if a student checks in at the association for student activities office, then they could be eligible for a discount or coupon for a local store/restaurant]. Studies have shown the positive effects of engagement with campus life on student retention and success, she says. “At its core Foursquare allows you to tap in to student engagement.”

The report also highlights the downside of this kind of activity – the time taken to set it up and to monitor it:

“A staff member usually spends three to four hours a week monitoring and updating Foursquare. Other events such as the scavenger hunt, required several full days of effort from the social media team, the business development team, and students.”

The report also send s a cautious note to anyone thinking of utilising Foursquare: “If students are not already active on Foursquare, it will be challenging for student affairs staff to generate buy-in for a new social media tool.”

However, Foursquare is aiming itself at the student market with the availability of four specific badges only open to ‘branded pages‘ created by education establishments (US only at this stage I think). “Several campus officials talked about the possibility of allowing students to redeem badges for campus bucks — just like a café might offer free coffee to its virtual mayor.” This sounds good, but in order to make it work there has to be the incentive, whether it is financial or other. I have heard of someone using Foursquare as a virtual register for their classes (you can create your own unique check-in point if it doesn’t already exist like a specific room), but this is heavily dependent on each and every students having a mobile device capable of using the system.

Are you using Foursquare for anything other than the morning coffee fix? Do you think you have a good idea for how we can use Foursquare in and out of the classroom? Please leave your thoughts and ideas below.